Search Engine Market Share by Country

By Bill Hartzer · Updated 19 August 2026

Google leads almost everywhere, and the exceptions are the interesting part

Worldwide search share is a nearly useless number for understanding any particular country. Google took 91.31% of worldwide search referrals in July 2026 per StatCounter Global Stats, but that average is assembled from markets running from 97.85% (India) to 1.86% (China, on a panel discussed below). The national picture is where search actually differs.

There are, on StatCounter's July 2026 reading, only two countries of any size where Google is not first: China, where Baidu leads, and Russia, where Yandex leads. South Korea is the contested case — StatCounter puts Google first, Korean domestic measurement puts Naver first, and the two disagree by more than twenty points for a reason that is methodological rather than arithmetic. Czechia and Japan are the two remaining markets where a non-Google engine holds a double-digit share.

Everything below is StatCounter Global Stats, all platforms, for the July 2026 reporting month, retrieved directly on 19 August 2026. StatCounter measures referral traffic to sites carrying its tracking code, not searches performed. Where that method breaks down for a specific country, it is said in that country's entry rather than buried in a footnote.

The markets where Google is not first

China — Baidu leads, but do not trust this panel

StatCounter's China table for July 2026 reads: Baidu 50.83%, Bing 22.84%, Yandex 13.2%, Haosou 8.95%, Sogou 2.12%, Google 1.86%.

That Yandex row is the tell. A 13.2% Yandex share of Chinese consumer search is not a credible description of how people in China search, and Bing at 22.84% is hard to square with any other account of the market. StatCounter's Chinese sample is small, skewed toward internationally facing and expatriate-oriented websites, and distorted by VPN traffic. These figures are reported here as what StatCounter says, attributed to StatCounter, and should not be quoted as a straight description of Chinese search. If the Yandex row is an artefact, the same artefact is depressing Baidu's row — Chinese domestic estimates run materially higher than 50.83%. All methodologies do agree that Baidu's share has fallen substantially from its early-2010s peak, so anyone still quoting "Baidu has 80% of China" is quoting a decade-old figure.

Russia — Yandex leads decisively

StatCounter, Russian Federation, July 2026: Yandex 72.85%, Google 25.48%, Mail.ru 0.69%, Bing 0.69%, DuckDuckGo 0.22%, Yahoo! 0.03%.

This is one of the cleaner national tables and it reflects a real position: Yandex runs its own crawler and index, has done since 1997, and gained share as Google's Russian operations were disrupted after 2022. Rambler, often listed as a Russian search engine, does not appear in the table at all — its search share sits below StatCounter's reporting threshold, and it has served Yandex results rather than its own since 2011.

South Korea — the sources place different engines first

StatCounter, South Korea, July 2026: Google 49.54%, Naver 40.9%, Bing 5.44%, CocCoc 1.35%, Yandex 1.22%, Daum 0.95%. The conflict this creates is set out in its own section below; it is the single largest source disagreement in current search measurement and it should not be resolved by picking a side.

Czechia — the last European market with a real domestic engine

StatCounter, Czechia, July 2026: Google 81.07%, Seznam 14.05%, Bing 3.72%, DuckDuckGo 0.39%, Yandex 0.37%, Yahoo! 0.26%.

Seznam launched in 1996, predates Google, runs its own crawler and index, and led Czech search until roughly 2011. It is now a distant second and the trend has been downward for over a decade. Czech domestic panels have generally credited Seznam a little higher than StatCounter does, for the same portal-referral reason that affects Naver, though the gap is nothing like Korea's.

Japan, and a figure worth treating carefully

StatCounter, Japan, July 2026: Google 59.73%, Bing 32.07%, Yahoo! 6.55%, DuckDuckGo 0.71%, Yandex 0.37%, CocCoc 0.32%.

A 32% Bing share makes Japan by a wide margin Bing's strongest large market in StatCounter's data, and it is a figure worth handling with care rather than repeating flatly. Japan's search market has a structural quirk found almost nowhere else: Yahoo! Japan is a major consumer property in its own right and has long licensed its web results from Google, so a substantial slice of what Japanese users experience as "Yahoo" search is Google's index underneath. Referral attribution in a market with that much brand-versus-index divergence is unusually hard to read. Report the figure with its source and month attached, and do not build an argument about Bing's global competitiveness on it.

Countries where Google leads, July 2026

All figures StatCounter Global Stats, all platforms, July 2026, retrieved 19 August 2026.

United States

Google 86.6%, Bing 8.63%, Yahoo! 2.66%, DuckDuckGo 1.58%, Yandex 0.33%, Ecosia 0.12%. The US is Google's weakest large Western market and Bing's strongest, which follows from Windows and Edge penetration rather than from preference. DuckDuckGo's 1.58% is its highest national showing among major markets, and is likely an undercount for the reasons given below.

United Kingdom

Google 91.56%, Bing 5.87%, Yahoo! 1.29%, DuckDuckGo 0.69%, Ecosia 0.3%, Yandex 0.25%.

Germany

Google 85.59%, Bing 7.12%, Yandex 2.14%, Yahoo! 2.05%, DuckDuckGo 1.46%, Ecosia 1.25%. Germany is the strongest market for privacy-positioned and mission-positioned engines in absolute terms — Ecosia is Berlin-based and DuckDuckGo does better here than in most of Europe — but even combined they are under three points.

France

Google 88.84%, Bing 5.25%, Yahoo! 2.48%, Ecosia 1.26%, Qwant 0.82%, DuckDuckGo 0.71%. Qwant is French, is one of the few European engines running any crawling of its own, and appears in its home market's top six. That is close to the ceiling for a national European alternative engine.

India

Google 97.85%, Bing 1.18%, DuckDuckGo 0.41%, Yahoo! 0.40%, Yandex 0.09%, Ecosia 0.02%. India is the most Google-concentrated large market on Earth, a consequence of Android's near-total share of Indian smartphones.

Brazil

Google 87.41%, Bing 10.11%, Yahoo! 1.96%, Yandex 0.27%, DuckDuckGo 0.23%, Ecosia 0.03%.

Vietnam

Google 95.95%, CocCoc 3.38%, Bing 0.37%, Yahoo! 0.23%, DuckDuckGo 0.04%, Yandex 0.01%. Cốc Cốc runs its own Vietnamese-language crawler and is the clearest surviving example of a national challenger engine. Its share has fallen a long way: StatCounter-derived desktop figures cited on Wikipedia show a 2017 peak around 32.5% and 11.41% by August 2024. Do not compare those desktop numbers to the all-platform figure above — the apparent collapse is largely a change of denominator as Vietnamese internet use went mobile, not a crash.

Europe as a region

Google 89.07%, Bing 5.0%, Yandex 2.5%, Yahoo! 1.47%, DuckDuckGo 0.85%, Ecosia 0.48%. Yandex's 2.5% regional figure is carried almost entirely by Russia and neighbouring markets.

The Korea conflict, printed in full

This is the one national figure on the site that cannot be given as a single number, because the two credible sources disagree about which engine is first.

StatCounter Global Stats, South Korea, July 2026, all platforms: Google 49.54%, Naver 40.9%, Bing 5.44%, Daum 0.95%.
InternetTrend, March 2026 monthly average, as reported by The Korea Times on 16 April 2026: Naver 63.8%, Google 28.7%. The same report records Naver's daily share peaking at 70.6% on 28 February 2026 and gives an annual trend of 58.1% in 2024 rising to 62.9% in 2025.

The gap is about 23 percentage points and the ordering is reversed. Both figures are honestly produced; they measure different things.

StatCounter counts outbound referrals. Naver is a walled garden by design: a very large share of Naver searches are answered by Naver's own Blog, Cafe, Knowledge iN and AI Briefing surfaces and never leave naver.com. Those searches emit no referral, so a referral-based measure cannot see them. StatCounter structurally undercounts precisely the behaviour that makes Naver what it is.
InternetTrend measures query share from Korean web-log panel data and does capture searches that terminate inside Naver.

Do not average them. Do not silently choose one. Note as well that the measurement months differ — July 2026 against March 2026 — so the two are not strictly comparable even before the methodology is considered. A page that quotes only StatCounter will be wrong about Korea in a way Korean readers spot immediately; a page that quotes only InternetTrend will be inconsistent with every other country on this page. The correct answer is both figures, both sources, both dates, and the reason.

Why national figures are less reliable than worldwide ones

StatCounter's worldwide series draws on a very large sample. Its national series draw on whatever slice of that sample happens to sit in one country, and the quality varies enormously. Three failure modes recur.

Thin or skewed panels. The China table is the clearest example — the Yandex row is not believable, and where one row is contaminated the others are too. Smaller markets can show the same problem less visibly.
Portal and walled-garden effects. Any engine that answers queries inside its own properties is undercounted: Naver severely, Seznam mildly, and Yahoo! Japan in a different way again because its results come from Google.
Brand-versus-index confusion. Referral attribution records the brand a user arrived from, not whose index produced the ranking. Yahoo! rows worldwide are Bing results under a syndication deal; Yahoo! Japan rows are Google results. Two identically labelled numbers can mean different things in different countries.

Privacy engines are undercounted for a fourth reason: DuckDuckGo, Startpage and Brave Search strip or shorten the referrer on outbound clicks by design. An engine that deliberately does not tell the destination site where the visitor came from is an engine that a referrer-reading tracker will underreport. Its real share is higher than the table says; nobody can say by how much, and no figure should be invented to fill the gap.

StatCounter publishes the country filters used throughout this page free and at monthly granularity, so any figure above can be re-checked at source in about a minute.

When this page was last checked

Every StatCounter figure here was retrieved from gs.statcounter.com on 19 August 2026 for the July 2026 reporting month, the most recent complete month published at that date. The InternetTrend Korean figures are for March 2026, reported April 2026. The historic Cốc Cốc desktop figures are StatCounter-derived numbers cited on Wikipedia and are not comparable with the all-platform figures.

National shares move more than worldwide ones, because a single country's panel is smaller and noisier. If you are reading this more than a few months after August 2026, treat the tables as a dated snapshot rather than a current state, and re-check at source before citing.

Frequently asked questions

Which countries does Google not dominate?

On StatCounter's July 2026 data, only China (Baidu 50.83%) and Russia (Yandex 72.85%) have a non-Google leader. South Korea is contested: StatCounter puts Google first at 49.54% but Korean domestic measurement puts Naver first at 63.8%. Czechia (Seznam 14.05%) and Japan (Bing 32.07%) are the only other markets where a non-Google engine holds double digits.

What is Naver's market share in South Korea?

It depends entirely on who is measuring. StatCounter reported Naver at 40.9% for July 2026, behind Google's 49.54%. InternetTrend, the Korean domestic standard, reported 63.8% for March 2026, ahead of Google's 28.7%. The gap exists because Naver answers most searches inside its own properties, producing no outbound referral for StatCounter to count. Both figures should be quoted, with dates and sources.

What is Baidu's market share in China?

StatCounter reported Baidu at 50.83% of Chinese search for July 2026, but that panel is not reliable — the same table shows Yandex at 13.2% in China, which is not a credible figure. StatCounter's Chinese sample is small, skewed toward internationally facing sites and distorted by VPN traffic. Domestic Chinese estimates put Baidu higher. All sources agree it has fallen well below its early-2010s levels.

Why does Bing have such a high share in Japan?

StatCounter recorded Bing at 32.07% in Japan for July 2026, its strongest large market by far. Japan's market is structurally unusual: Yahoo! Japan is a major consumer property that has long licensed web results from Google, so brand and underlying index diverge more than elsewhere, making referral attribution hard to read. Report the figure with its source and date rather than generalising from it.

What search engine is used most in Russia?

Yandex, with 72.85% of Russian search referrals in July 2026 per StatCounter, against Google's 25.48%. Yandex runs its own crawler and index and has since 1997, and gained share after Google's Russian operations were disrupted from 2022. Rambler, frequently listed as a Russian search engine, falls below StatCounter's reporting threshold and has served Yandex's results rather than its own since 2011.

Are country-level market share figures accurate?

Less so than worldwide ones. A national figure draws only on the part of StatCounter's panel located in that country, and coverage varies enormously. Three problems recur: thin or contaminated panels, undercounting of portal engines that answer queries internally, and confusion between the brand a visitor arrived from and whose index actually ranked the results. Treat national tables as indicative, not precise.

Which European country has the strongest local search engine?

Czechia. Seznam held 14.05% of Czech search in July 2026 per StatCounter, against Google's 81.07%. Seznam launched in 1996, predates Google, runs its own crawler and index, and led its home market until around 2011. France's Qwant is the next closest at 0.82% domestically. No other European engine holds a comparable position in its own country.

Do privacy search engines have more share than the figures show?

Almost certainly yes, and nobody can say how much. DuckDuckGo, Startpage and Brave Search deliberately strip or shorten the referrer on outbound clicks, which is exactly the signal a referral-based tracker reads. Their measured shares are therefore floors rather than estimates. The honest position is to publish the measured figure with the caveat attached and not to invent a corrected number.

Search engine market share by country