Global market share tells you Google wins almost everywhere on average. It doesn't tell you where, and by how much, that isn't true. This page breaks the same StatCounter data out by individual country so the exceptions are visible rather than averaged away.
Our global market share page shows Google at roughly 91% of worldwide search. That figure is real, but it's a blend of markets where Google's share is even higher than the global average and a small number of markets where it isn't — sometimes by a wide margin. The seven countries below were chosen specifically to show that range: from Russia, where a domestic engine leads outright, to Vietnam, where Google's share is higher than the global average despite a popular local browser/search alternative.
May 2026 · Source: StatCounter Global Stats
| Search Engine | Market Share |
|---|---|
| 85.51% | |
| Bing | 9.65% |
| Yahoo! | 2.62% |
| DuckDuckGo | 1.67% |
| Yandex | 0.35% |
| Ecosia | 0.11% |
Used here as a reference point: Google's U.S. share (85.51%) is actually below its global average (91.27%), mainly because Bing and DuckDuckGo both hold a meaningfully larger foothold in the U.S. than they do worldwide.
May 2026 · Source: StatCounter Global Stats
| Search Engine | Market Share |
|---|---|
| Yandex | 70.57% |
| 27.15% | |
| Bing | 1.14% |
| Mail.ru | 0.73% |
| DuckDuckGo | 0.27% |
| Yahoo! | 0.06% |
Russia is the clearest exception in this list: Yandex holds more than two-thirds of domestic search, built on its own independently developed index and ranking systems rather than licensed technology, and reinforced by regulatory and market conditions that favor a domestic provider.
May 2026 · Source: StatCounter Global Stats
| Search Engine | Market Share |
|---|---|
| Baidu | 47.16% |
| Bing | 20.19% |
| Haosou (360 Search) | 15.03% |
| Yandex | 13.97% |
| 1.76% | |
| Sogou | 1.70% |
Google's near-total absence from the Chinese market (1.76%) reflects its 2010 withdrawal from mainland search operations rather than a competitive loss, leaving the field to domestic engines — led by Baidu — plus Bing, which continued operating in China after Google's exit. Note that this data reflects StatCounter's tracked traffic in China, which is subject to the same measurement caveats as any third-party analytics panel operating under China's internet regulatory environment.
April 2026 · Source: StatCounter Global Stats
| Search Engine | Market Share |
|---|---|
| 47.31% | |
| Naver | 42.47% |
| Bing | 6.14% |
| Daum | 1.36% |
| Coc Coc | 1.21% |
| Yandex | 0.87% |
South Korea is the closest thing to a genuine two-way contest in this dataset: Google and Naver sit within five points of each other, with Naver's advantage built on a tightly integrated content ecosystem (Naver Blog, Knowledge iN, Naver Cafe) that surfaces heavily in its own results.
May 2026 · Source: StatCounter Global Stats
| Search Engine | Market Share |
|---|---|
| 80.61% | |
| Seznam | 13.53% |
| Bing | 4.28% |
| Yandex | 0.66% |
| DuckDuckGo | 0.46% |
| Yahoo! | 0.32% |
Google leads comfortably in the Czech Republic, but Seznam's 13.53% is still one of the largest domestic-engine footholds anywhere in Europe, attributable to an early-mover position and strong Czech-language relevance established before Google had a strong local presence.
May 2026 · Source: StatCounter Global Stats
| Search Engine | Market Share |
|---|---|
| 58.10% | |
| Bing | 33.36% |
| Yahoo! | 6.64% |
| DuckDuckGo | 0.69% |
| Coc Coc | 0.42% |
| Yandex | 0.41% |
Japan is the outlier worth double-checking before citing: Bing's 33.36% share here is far above its low-single-digit global average (4.68%), driven in large part by Bing's default placement in Microsoft Edge and Windows search on Japanese devices rather than by independent user choice of Bing as a destination.
May 2026 · Source: StatCounter Global Stats
| Search Engine | Market Share |
|---|---|
| 94.41% | |
| Coc Coc | 4.41% |
| Bing | 0.59% |
| Yahoo! | 0.46% |
| DuckDuckGo | 0.08% |
| Yandex | 0.02% |
Vietnam is worth including precisely because it corrects a claim we'd otherwise be making from memory rather than data: Coc Coc is a genuinely Vietnamese-built search engine and browser, but the current data puts its domestic search share at 4.41% — a real foothold, not a rivalry. Google's 94.41% share in Vietnam is higher than Google's own global average. Any claim that Coc Coc "holds a meaningful share" of Vietnamese search should be read as relative to other non-Google alternatives, not as a share that meaningfully constrains Google there.
Source: StatCounter Global Stats, per-country data, all devices. Figures reflect the month noted for each country and will drift over time — re-check the source before citing in time-sensitive work.